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case study template

Josehine Entretien Ménager

Adding new products while maintaining brand recall.

Nulo is a premium pet food, loved by pets across America. They were launching several new product lines and needed us to help redesign their packaging to boost sales and get tails wagging.

The Results

Nulo is a premium pet food, loved by pets across America. They were launching several new product lines and needed us to help redesign their packaging to boost sales and get tails wagging.

The Brief

Extend the brand into different product lines.

Nulo were known for their pet food, and decided to expand their offerings into premium treats. They needed a redesign that would ensure brand recall across different parts of the pet store and make them stand out from the pack.

The Challenge

How can established brands extend product lines while maintaining brand recall?

Nulo were known for their pet food, and decided to expand their offerings into premium treats. They needed a redesign that would ensure brand recall across different parts of the pet store and make them stand out from the pack.

What We Did

The Process

Brand Strategy

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Packaging Design

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Packaging Testing

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